What is a fighter brand?

Unlike traditional brands that are designed with target consumers in mind, fighter brands are created specifically to combat a competitor that is threatening to take market share away from a company's main brand. A related concept is the flanker brand, a term often found in the mobile phone industry.

How is the fighter aircraft market segmented?

The fighter aircraft market is segmented by take-off and landing, type, and geography. By take-off and landing, the market has been segmented into conventional take-off and landing, short take-off and landing, and vertical take-off and landing.

Can a fighter brand beat a low-priced competitor?

With both alternatives often equally unpalatable, many companies choose the third option of launching a fighter brand. When the strategy works, a fighter brand not only defeats a low-priced competitor, but also opens up a new market. The Celeron microprocessor is a case study of a successful fighter brand.

How big is the military aircraft market?

Fortune Business Insights says that the global market size was USD 40.22 billion in 2018 and is projected to reach USD 58.03 billion by 2026. At what CAGR is the military aircraft market projected to grow in the forecast period (2019-2026)? Which is the leading segment in the military aircraft market?